Strategic
Design
#[Proposal Number]
[Date]
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South Africa
The Options
Option 1
Straightforward Rebuild
R25,000
+Domain
+Hosting
Minor design improvements on current site's look and feel
Current site rebuilt mostly as-is onto a faster, more modern platform that's easier to manage and keep up to date
Services included
Web Design
Web Development
Optional add-ons
Includes up to 6 hours per month for fixes, content updates and optimisations.
Option 2
Strategic Redesign
R55,000
+Retainer
+Domain
+Hosting
Research and strategic planning so the build takes into account target audience, user acquisition (how they get to the site) and conversion goals before the actual build takes place
Complete overhaul of messaging, copy, structure and imagery as required
On-page SEO & pages schema (for AI search results and citations)
Groundwork laid for ongoing page testing and optimisation
6-month retainer includes up to 2 hours per week for loading blog posts, testing, optimising and proactive checks and fixes to the site
Services included
Web Design
Web Development
Strategy
Copywriting
Art Direction
Includes up to 6 hours per month for fixes, content updates and optimisations.
THe Sitemap
Static page
Home page
/
This is arguably the most important page on the site. Most projects start from here and set the rest of the site's tone from the design decisions made while building out this page.
Static page
About page
/about
This page builds trust in the brand.
Static page
FAQs page
/faqs
This page is a great place to answer as many commonly asked questions as possible - not only to alleviate concerns from potential members or users in general, but these questions have become essential to being more visible to AI search bots as well.
Static page
Causes page
/causes/
An aggregate page that brings together various causes for easy scanning and donations by site visitors.
CMS Template Page
Causes detail page
/causes/cause-name
A page dedicated to each cause with more detail, imagery and content around the importance of the cause. A structured, repeatable template that can be used over and over again with near-infinite causes could prove to be a real asset to Rotary and would allow sharing of individual Cause pages as needed.
New page proposed
Static page
Act4Impact page
/act4impact
A page dedicated to this initiative.
Static page
Stories
to replace "news"
/stories/
Instead of simply "news", I recommend looking at something that can be more flexible. It doesn't necessarily have to be "Stories", though stories is nice because it can fit news as well as a host of other content themes. However, other possibilities include "Diary", "Journal", etc.
New url proposed
CMS Template Page
Stories post page
/stories/story-name
Story page template for all story articles that will be published.
Static page
Community Mediators page
/community-mediators
A page dedicated to this initiative.
Static page
Join Now page
/join-now
A page dedicated to receiving membership requests for the district.
Static page
Contact Rotary
/community-mediators
A general contact page to act as a switchboard and divert users to where they can best find information they need related to Rotary District 9350.
05
The Timeline
Option 1
~ 4-5 weeks for the build, retainer for 6 months to optimise and grow the site as much as possible.
Option 2
~ 7-10 weeks for the build, retainer for 6 months to optimise and grow the site as much as possible.
The Terms
Project Terms
This document outlines the principles that guide our collaboration. Its purpose is to ensure a smooth, transparent, and successful partnership as we build your new website. By creating a clear understanding from the start, we can focus on what truly matters: creating a high-performance website that achieves your business goals.
Please read through these points carefully. Your project deposit will serve as your agreement to these terms.
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