Many dishes containing sushi and salads on a black table cloth

Featured project

Fresh sushi,
Fresh identity

Mike's Sushi Bar

Services rendered

Website

Single page, responsive design

Branding

Logo
Business cards
Gatefold menu
Email signature
Vouchers

Social Media

Custom posts

Website

The website we designed for Mike's Sushi Bar is elegant, yet simple and straightforward. A fully responsive menu design allows customers to easily browse through items, while a WhatsApp button directly linked to the shop allows them to place orders instantly. It works like an app - without any of the drawbacks!

The design is luxurious and makes generous use of black with hints of gold throughout to give a rich look and feel. The WhatsApp icon in the corner is unobtrusive and can be minimized if in the way. One quick tap opens a direct chat with Mike's for convenient ordering.

Branding

Many business cards mockup for Mike's Sushi Bar

Mockup containing A4 letterhead design and business cards and mobile phone with website snapshot for Mike's Sushi Bar

Because Mike's Sushi Bar was starting from scratch, we had a great opportunity to create something completely fresh. The branding for Mike's needed to stand out from any other sushi restaurant in the area. It needed to convey quality and luxury yet be simple, instantly memorable and friendly.

This was achieved with a stark contrasting colour palette of black and gold, with a golden frame containing two sets of golden chopsticks overlapping to represent sharing and togetherness while creating the iconic "M" letter form.

Matte black gatefold inside spread menu mockup for Mike's Sushi Bar

Matte black gatefold outside spread menu mockup for Mike's Sushi Bar

Furthermore, the Mike's Sushi Bar logo was designed with responsiveness in mind. The different variations allow it to be modified to fit whatever layout environment it's placed in - building signage, business cards, social media posts or mobile device screen - without compromising the brand.

Social Media

Mike's also asked us to create custom Facebook and Instagram posts in keeping with the brand's character. A Facebook campaign that accurately reflects your brand goes a long way in giving consistency to the way customers perceive one's brand - and Mike's Facebook following took off as a result!